Accessibility Statement

Last updated: 11 November 2026

Our commitment

Patriot Creatives is committed to making this website accessible to the widest possible audience, regardless of ability, technology, or context. Accessibility is not a checkbox for us — a marketing agency that can't be used by everyone isn't doing its job.

Conformance status

This website is designed and built to conform with the Web Content Accessibility Guidelines (WCAG) version 2.2, Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities and are the international reference standard referenced by the EU Web Accessibility Directive, the UK Equality Act, the US ADA, and equivalent regulations in Ethiopia, the UAE, and Saudi Arabia.

What we do to make this site accessible

• Semantic HTML — proper headings, landmarks, lists, and form labels so screen readers can navigate reliably.
• Keyboard accessibility — every interactive element (links, buttons, carousel, form fields, video controls) can be reached and operated using only a keyboard.
• Visible focus indicators — a 3px gold outline with high contrast appears whenever an element is focused.
• Skip-to-content link — the first element on every page lets keyboard users bypass navigation.
• Sufficient color contrast — body text meets or exceeds a 4.5:1 contrast ratio; large text and UI elements meet 3:1.
• Text alternatives — meaningful images have descriptive alt text; decorative images use empty alt attributes.
• Video captions — the showreel includes English and Amharic captions via WebVTT.
• Reduced motion — animations and transitions respect the user's prefers-reduced-motion setting.
• Resizable text — layouts remain usable at 200% zoom and at large font sizes.
• Form validation — errors are announced to assistive technology and shown inline with clear guidance.
• ARIA where needed — expanded/collapsed states, live regions, and dialog roles are used correctly (not overused).
• Consistent navigation — the header, footer, and primary navigation appear in the same place on every page.

Known limitations

We test frequently but accessibility is a continuous process. Areas we are actively improving:

• Some historical PDF documents may not be fully tagged. If you encounter one, we will provide an accessible HTML alternative on request.
• Third-party embeds (e.g., YouTube, Vimeo) may not fully meet WCAG — we choose accessible embed options where available and provide text alternatives where they don't.
• Amharic-language pages are in development. Screen reader support for Ethiopic script varies between readers and operating systems — we will document tested combinations once the Amharic section launches.

Compatibility with browsers and assistive technology

This website is designed to be compatible with:

• Browsers: Chrome, Safari, Firefox, and Edge (current and previous major versions).
• Operating systems: Windows, macOS, iOS, Android, and Linux.
• Assistive technology: NVDA and JAWS with Firefox or Chrome (Windows), VoiceOver with Safari (macOS and iOS), TalkBack (Android).

Technical specifications

This website relies on HTML, CSS, JavaScript, and WAI-ARIA. Compliance is assessed through a combination of automated tools (axe DevTools, Lighthouse, WAVE) and manual testing with a screen reader and keyboard only.

Feedback and contact

We aim to respond within 5 business days and to resolve confirmed accessibility issues within 30 days. If you are not satisfied with our response, you may contact the relevant national accessibility body in your country.

Assessment approach

We assess accessibility through:

• Self-evaluation against WCAG 2.2 AA using axe DevTools and manual audit on every major release.
• Keyboard-only navigation testing on all pages.
• Screen reader testing with VoiceOver (macOS/iOS) and NVDA (Windows).
• Regular review of the Accessibility Statement itself — the last update reflects the current state, not an aspirational target.

Enforcement and legal framework

This statement reflects our good-faith effort to comply with international accessibility standards. Where specific national regulations apply to our users — including the EU Web Accessibility Directive, the UK Equality Act 2010, the US Americans with Disabilities Act (ADA), and equivalent laws in Ethiopia, the UAE, and Saudi Arabia — we aim to meet or exceed their requirements.